Flashy Features Don't Make for Great Website Design

A podcast about McMansions gave me a great analogy for a trend that’s plaguing website and digital marketing performance for thousands of partners every day and you probably don’t even know it’s a problem.  I’m dubbing it the “McWebsite” and this article breaks down how what you think are your website’s coolest features may be killing its effectiveness.
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Flashy Features Don't Make for Great Website Design

Break the 80/20 Rule Part Two

Last post, we discussed some strategies to use targeted marketing strategies in your partner recruitment and channel marketing efforts.  This week, let's talk about all those inactive partners that you already recruited and that aren't producing.  We've got some strategies to get more partners active, and the active partners selling more, that will get some new revenue flowing. 
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Break the 80/20 Rule Part Two