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Flashy Features Don't Make for Great Website Design

A podcast about McMansions gave me a great analogy for a trend that’s plaguing website and digital marketing performance for thousands of partners every day and you probably don’t even know it’s a problem. I’m dubbing it the “McWebsite” and this article breaks down how what you think are your website’s coolest features may be killing its effectiveness.

Break the 80/20 Rule Part Two

Last post, we discussed some strategies to use targeted marketing strategies in your partner recruitment and channel marketing efforts. This week, let's talk about all those inactive partners that you already recruited and that aren't producing. We've got some strategies to get more partners active, and the active partners selling more, that will get some new revenue flowing.

How to Break the 80/20 Rule with Channel Marketing

Everybody hates the 80/20 rule, but it's so common in the channel that we just accept it. Or in some cases, we may over react to it. Here is a two part series taking a holistic look at how to improve your partner activity levels, starting with the first post here where we'll cover three strategies for recruiting partners that will produce.

Managing Content: A Step by Step Guide for the Channel

Consistency is critical to success in your content marketing efforts. It can be tough to keep on track when you try to create content as you go. The best thing to do is suck it up once a month and block off the time to plan and schedule ahead of time. Here are some tools and a step by step process to help you better manage your content funnel. Not included, finding time to write :(

Creating a Marketing Drip Campaign for Channel Managers

Sometimes channel marketing teams and their efforts aren't valued as highly as they should be by the sales organizations they support. Here's a way you can create immediate and apparent value for the channel mangers and management that you support by running a personalized thought leadership drip campaign that will get the mindshare and walletshare of your partners.

Show Some Personality in Your Content

We sent an email with a witty subject line out for a client and one of their partners responded back enthusiastically commenting on the playful tone.  Actually, that's an understatment.  This guy was stoked.  That got me thinking about how showing a little personality and letting your brand's culture shine through in your content can improve engagement and help you stand out.

User Experience IRL for the Channel

We mostly talk about user experience in the context of your website or app development these days, but user experience applies to how people interact with systems. How do partners and customers feel when interacting with your company? How do you make sure that feeling is warm and fuzzy? By applying user experience design to your channel organization in real life. How? Read on...
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