Flashy Features Don't Make for Great Website Design

A podcast about McMansions gave me a great analogy for a trend that’s plaguing website and digital marketing performance for thousands of partners every day and you probably don’t even know it’s a problem.  I’m dubbing it the “McWebsite” and this article breaks down how what you think are your website’s coolest features may be killing its effectiveness.
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Flashy Features Don't Make for Great Website Design