Break the 80/20 Rule Part Two

Last post, we discussed some strategies to use targeted marketing strategies in your partner recruitment and channel marketing efforts.  This week, let's talk about all those inactive partners that you already recruited and that aren't producing.  We've got some strategies to get more partners active, and the active partners selling more, that will get some new revenue flowing. 
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Break the 80/20 Rule Part Two

Stop Sending Holiday Marketing Messages to Your Partners and Customers

With Halloween right around the corner, sweeping in the holiday season, we need to talk about your marketing campaigns for this time of year.  I'm talking about the uninspired designs and clich├ęd messaging that we're all guilty of cheapening the season with.  Give me the opportunity to talk you out of creating ad-hoc, holiday themed campaigns.  Or at least doing them right.    
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Stop Sending Holiday Marketing Messages to Your Partners and Customers

The Robot Neurologist and the Human Side of What We Sell

While tending to a family member who had a hospital visit this past weekend, I was introduce to a device that enabled a specialist to monitor her condition remotely.  This real-life application of computer and connectivity technology that we sell everyday combined for a powerful reminder that there's  human side to what we sell, and that we do a poor job selling the human benefits.  
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The Robot Neurologist and the Human Side of What We Sell