Book A book icon Megaphone A megaphone icon Chat A chat bubble Calendar A calendar symbol Calendar alternative A calendar symbol Menu A menu symbol for navigation print A computer printer symbol Location A map location marker Location alternative A map location marker Phone A phone symbol User A human silhouette indicating login Document A document symbol Facebook Facebook social media icon Facebook Facebook social media icon Twitter Twitter social media icon Twitter circled Twitter social media icon YouTube YouTube social media icon YouTube YouTube social media icon YouTube Play icon YouTube social media icon Vimeo Vimeo social media icon Vimeo circled Vimeo social media icon LinkedIn LinkedIn social media icon LinkedIn circled LinkedIn social media icon Instagram Instagram social media icon Instagram circled Instagram social media icon Pinterest Pinterest social media icon Pinterest circled Pinterest social media icon Mobile A mobile phone Tablet A tablet symbol Laptop A laptop computer symbol Desktop A desktop computer display Pencil A pencil symbol Ok A checkmark symbol cancel-circle A X symbol Plus An addition symbol Minus A subtraction symbol Heart A heart symbol Star A star symbol Videocam A video camera symbol Caret A small triangle symbol Newspaper A newspaper symbol Cart A shopping cart Tools A hammer and a wrench symbol Flag A flag symbol home home-desc Photo A photograph symbol Audio A speaker with sound symbol Cog A group of cogs symbol RSS A RSS feed symbol Comment A speech bubble symbol Link A chain link symbol Export An export arrow symbol Envelope An envelope symbol Search A magnifying glass symbol Info An information symbol Info circled An information symbol Help circled A question mark symbol Clock A clock symbol Globe A globe symbol Globe alternative A globe symbol none none

What’s Interlinking? A Down and Dirty Explanation.

Interlinking, or Internal linking, is an SEO tactic that’s important to use in your content marketing.  When you create a page or blog post with content, you want to find opportunities to link to other pages or blog posts on your site.  Like this from another blog post…

Because this article is down-and-dirty, I won't go into the technical reasons of why, but here's a good article that does.  Just know that it helps search engines better understand where and when you should appear in search results, making your content more findable by your target market that are searching for things that you do.  

Some best practices:
  • When linking, you want to intentionally select anchor text, or the text that you highlight and link to the other article, that is related to the keywords related to this article  
  • Try to put your most important interlinks toward the top of your article
  • Only link to the same article one time per article
  • Concentrate on a few articles to interlink to at a time, you want to go an inch wide and a mile deep at first
  • Choose the ones that have the best performance (best ranking for keywords, most enagegement, etc) to focus on first

This is a super easy best practice to implement tomorrow that will have an impact.  So get to it!

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