Book A book icon Megaphone A megaphone icon Chat A chat bubble Calendar A calendar symbol Calendar alternative A calendar symbol Menu A menu symbol for navigation print A computer printer symbol Location A map location marker Location alternative A map location marker Phone A phone symbol User A human silhouette indicating login Document A document symbol Facebook Facebook social media icon Facebook Facebook social media icon Twitter Twitter social media icon Twitter circled Twitter social media icon YouTube YouTube social media icon YouTube YouTube social media icon YouTube Play icon YouTube social media icon Vimeo Vimeo social media icon Vimeo circled Vimeo social media icon LinkedIn LinkedIn social media icon LinkedIn circled LinkedIn social media icon Instagram Instagram social media icon Instagram circled Instagram social media icon Pinterest Pinterest social media icon Pinterest circled Pinterest social media icon Mobile A mobile phone Tablet A tablet symbol Laptop A laptop computer symbol Desktop A desktop computer display Pencil A pencil symbol Ok A checkmark symbol cancel-circle A X symbol Plus An addition symbol Minus A subtraction symbol Heart A heart symbol Star A star symbol Videocam A video camera symbol Caret A small triangle symbol Newspaper A newspaper symbol Cart A shopping cart Tools A hammer and a wrench symbol Flag A flag symbol home home-desc Photo A photograph symbol Audio A speaker with sound symbol Cog A group of cogs symbol RSS A RSS feed symbol Comment A speech bubble symbol Link A chain link symbol Export An export arrow symbol Envelope An envelope symbol Search A magnifying glass symbol Info An information symbol Info circled An information symbol Help circled A question mark symbol Clock A clock symbol Globe A globe symbol Globe alternative A globe symbol none none

After years of success selling classic voice services like POTS, Birch came to us looking to raise their brand's profile in the channel and get the word out about their legacy as a POTS provider while cementing their name as a player in the cloud business.  Birch sources all of their marketing for channel and corporate communications to in2. 
Marketing Agency for the Telecom Channel

The Campaigns

Partner Recruitment Demand Generation

We created a number of campaigns like the Change Your Conversation which included an outbound email campaign, landing pages, and thought leadership content. Change the Conversation focused on showing partners how to solve vertical market-oriented business challenges with Birch's TotalCloud® PBX solution which was previously un-announced to the channel.  
Demand Generation for master agents, service providers, and other channel partners.

for master agents, service providers, and other channel partners.

for master agents, service providers, and other channel partners.

The Transactional Stuff

Newsletters, events, and monthly SPIFs

We maintain a regular cadence of communications like their newsletter which handle transactional communications about news, events, content, and announcements.  We also do customer communications and notices, as well as regular channel communications like monthly SPIFs and event follow-ups on behalf of their National Channel Managers.
Marketing Agency for the Telecom Channel

Marketing Agency for the Telecom Channel

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