Last post, we discussed some strategies to use targeted marketing strategies in your partner recruitment and channel marketing efforts. This week, let's talk about all those inactive partners that you already recruited and that aren't producing. We've got some strategies to get more partners active, and the active partners selling more, that will get some new revenue flowing.

Everybody hates the 80/20 rule, but it's so common in the channel that we just accept it. Or in some cases, we may over react to it. Here is a two part series taking a holistic look at how to improve your partner activity levels, starting with the first post here where we'll cover three strategies for recruiting partners that will produce.

All of your marketing efforts, whether email marketing, content marketing, social media marketing, whatever, should ultimately be to drive users back to your website. If you haven't architected a marketing journey that makes your website the hub of marketing efforts, you'll want to read on.

Consistency is critical to success in your content marketing efforts. It can be tough to keep on track when you try to create content as you go. The best thing to do is suck it up once a month and block off the time to plan and schedule ahead of time. Here are some tools and a step by step process to help you better manage your content funnel. Not included, finding time to write :(