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Break the 80/20 Rule Part Two

Last post, we discussed some strategies to use targeted marketing strategies in your partner recruitment and channel marketing efforts. This week, let's talk about all those inactive partners that you already recruited and that aren't producing. We've got some strategies to get more partners active, and the active partners selling more, that will get some new revenue flowing.

How to Break the 80/20 Rule with Channel Marketing

Everybody hates the 80/20 rule, but it's so common in the channel that we just accept it. Or in some cases, we may over react to it. Here is a two part series taking a holistic look at how to improve your partner activity levels, starting with the first post here where we'll cover three strategies for recruiting partners that will produce.

Show Some Personality in Your Content

We sent an email with a witty subject line out for a client and one of their partners responded back enthusiastically commenting on the playful tone.  Actually, that's an understatment.  This guy was stoked.  That got me thinking about how showing a little personality and letting your brand's culture shine through in your content can improve engagement and help you stand out.